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    • Professional Work
    • Milkcrate Basketball
    • Jumbotron Guy
    • Let's Connect
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  • Professional Work
  • Milkcrate Basketball
  • Jumbotron Guy
  • Let's Connect

Milkcrate Basketball

A Creative Agency & Studio at the Intersection of Sport, Culture, and Design.

Milkcrate Basketball is an independent agency and creative studio that crafts culturally rooted brand storytelling, high-impact campaigns, and community-driven projects. Born from a passion for basketball and grassroots culture, we help brands move beyond traditional advertising to build genuine connections through art, design, and authentic narrative.

What We Do

We combine strategic brand thinking with creative execution. Whether launching custom campaign installations, producing original content, or designing brand partnerships, our work is grounded in real community culture.

  • Brand Storytelling & Strategy: Translating core brand values into culturally resonant narratives.
  • Creative Direction & Design: Developing visual concepts, apparel, artwork, and multimedia assets.
  • Content & Campaign Development: Producing digital, social, and experiential activations from concept to launch.

Client & Partner Work

Milkcrate Basketball has developed creative concepts, campaign storytelling, and strategic activations for global leaders in sports and entertainment, including:

Nike • The NBA • Puma • EA Sports • FIFA • Fannie Mae

ORIGINAL PROJECTS & ACTIVATIONS

30 for 30 for 30

30 for 30 for 30

30 for 30 for 30

An experiential basketball and media challenge.


Attended 30 NBA games in 30 days across North America, securing airtime on the arena jumbotron at every single game. The project captured viral national attention, garnering feature coverage across ESPN, TNT, the NBA, and Complex.

Check it Out

"Air Obama"

30 for 30 for 30

30 for 30 for 30

A viral cultural concept and digital petition.


Launched a grassroots campaign and design project advocating for Barack Obama to receive a signature Nike Air Force 1 shoe, generating over 2,500 signatures and widespread digital conversation.

PETITION

NBA All Star

30 for 30 for 30

NBA All Star

An immersive art installation and court takeover at Venice Beach.


Partnered with Electrolyfe for NBA All-Star Weekend to transform Venice Beach’s iconic basketball courts into an interactive art installation and brand experience. Merged street culture, fine art, and live hoop culture to create a high-energy community hub celebrating basketball's global impact.

SEE MORE WORK


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